Should Product Always Appear at the Top of the Page?

It might seem obvious to put your product at the top of the page as a strategy to ensure the best conversion rates. After all, it’s pretty standard practice and works extremely well for some businesses. But at LeadGeneratorsDigital we know that turning traffic into sales or enquiries isn’t a one size fits all equation.

Here’s why the answer to the question, “should my product always be at the top of the page?”, is not always yes. Warning: may contain surprises!