Multiple Touchpoint Theory for Social Media Success
Consider social media platforms as alternative pools to fish for customers. Show your products and services, not your fluffy cats (unless you sell fluffy cats), and you could finally find that elusive ROI that everyone seeks from social media. It’s the optimum application of the multiple touchpoint theory.
Disavowing Links: Should You Be Backflipping on Backlinking?
There are few SEO experts out there who would recommend disavowing or abandoning your backlinks programme. This article outlines how a mass hysteria movement to disavow is damaging ranking results for websites that have benefited from long term and diverse link building campaigns.
Why Successful Sites Start with Spreadsheets
A website that is founded on a marketing and strategic thought process mapped out on the basic Excel spreadsheet will achieve more and will give your business the flexibility you need online to get traffic and conversions.
Simple Ideas to Increase Mobile Conversion Rates
Responsive versions of company websites are simply not converting as well as desktop versions. We look at some ideas to make your responsive sites more user friendly and more tempting to buy from.
Remarketing – Your PPC Follow Up Call
Remarketing is a great tool for targeting potential customers who have encountered your brand’s website. Your advert can ‘follow’ them as they browse other sites so that you have an impact on their consciousness long after they’ve left your site.
Do you Really Own your Website? (Pt1 – Your Domain)
In this series of two articles, I will walk through and address some of the most common website ownership issues that I encounter (far too often) with my clients in the hope that businesses can take ownership back and be able to control the destiny of their own websites.
A Dual Approach to Growing your Email List
An effective and profitable Email Marketing campaign starts with a quality mailing list. So how do you get your target group on there?
Is Content Better Than Copy
We explore the symbiotic relationship between the sales copy of your website and the ongoing content programme in the online marketing mix to achieve maximum sales.
The Business Case for a Business Blog
Many of my clients have asked if a business blog is a worthwhile investment and do they need to have one these days, when social media seems to be taking centre stage. My answer is still a resounding yes, and here I make the case for the fundamental role a business blog can play in supporting your online sales.
Does Anyone Like Me?
A while ago, one of our clients asked me how much Likes on Facebook matter. This is a bit of conundrum which attracts all sorts of conflicting opinions. Does the act of clicking on a little thumbs-up icon translate to brand endorsement by the consumer?
