A website that is founded on a marketing and strategic thought process mapped out on the basic Excel spreadsheet will achieve more and will give your business the flexibility you need online to get traffic and conversions.
A while ago, one of our clients asked me how much Likes on Facebook matter. This is a bit of conundrum which attracts all sorts of conflicting opinions. Does the act of clicking on a little thumbs-up icon translate to brand endorsement by the consumer?
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